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海尔集团成为亚洲第一家荣获国际星级服务顶级荣誉——“五星钻石奖”的企业 1996年9月,中国最小的“迷你型”自动洗衣机——海尔“小小神童”面世了。被中国家电测试中心的专家们称之为:“填补了机洗与手洗之间的空白”。该产品在市场上一经亮相,就以其小巧、方便和便宜的价格(仅600多元)受到了广大消费者的热烈欢迎。在北京西单商场,仅一个小时就销售了508台。 在激烈的洗衣机和市场竞争中,当洗衣机产品正向高科技、大容量发展的时候,海尔洗衣机却推出了中国最小的产品,解决了小件衣物即时洗的难题,可谓独具慧眼。 在中国的洗衣机大军中,“海尔”异军突起,在产品质量、品种种类、国内外市场占有率等方面创造了诸多“中国第一”,为振兴民族工业,写下了辉煌一页。 他们的胆识,他们的气魄以及他们的科技创新精神,为我们留下了诸多深刻的启示。 当我们面对洗衣机市场上的海尔冲击波,思考着海尔现象时,我们欣喜地看到:海尔洗衣机依靠引进技术、消化吸收、创新发展的科技开发战略,内抓质量、外拓市场,实现着自己的诺言:创出中国自己的世界名牌。他们的成功正是中国民族工业的希望所在。
Haier Group became Asia’s first enterprise to win the “Star Diamond Award” with top-ranking international star service awards. In September 1996, Haier’s “Little Prodigy”, China’s smallest “mini” automatic washing machine, was launched. It was called by experts from the China Home Appliances Testing Center: “filling the gap between machine wash and hand wash.” After its debut in the market, the product has been warmly welcomed by consumers because of its compact, convenient and cheap price (only 600 yuan). In Xidan Shopping Mall in Beijing, 508 units were sold in only one hour. In the fierce washing machine and market competition, when washing machine products are developing to high-tech and large-capacity, Haier washing machine has launched the smallest product in China, which solves the problem of instant washing of small pieces of clothing. It can be described as a unique eye. In the army of washing machines in China, “Haier” has risen to the fore and has created many “China’s No. 1” in terms of product quality, variety, domestic and foreign market share, and has written a brilliant page for the revitalization of the national industry. Their courage, their spirit and their scientific and technological innovation have left us with profound insights. When we faced the Haier shock wave on the washing machine market and thought about the phenomenon of Haier, we were delighted to see that Haier’s washing machine relied on technology development strategy of introducing technology, digestion and absorption, and innovation and development. Promise: Create China’s own world famous brand. Their success is precisely the hope of Chinese national industry.