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所有看过《现代广告》的人并不觉得它很现代,就像所有看过《中国广告》和《国际广告》的人也不觉得它们很中国、很国际一样。问题就在这里:大家都以为在用自己的长处在做一件事,可看的人却将他们混成一团,不知谁是谁。幸好,大家都明白问题出在哪里,便开始利用自己的特长使自己与众不同。于是,《现代广告》就将它的“现代”张扬出来。这套形象广告的第一句话就要告诉人们,《现代广告》不同于《中国广告》、《国际广告》和《广告人》等同行,所以就有了这句近乎调侃的广告语:
All people who read “Modern Advertising” do not think it is modern. Like all Chinese who have read “Chinese Advertising” and “International Advertising,” they do not think they are very Chinese and international. The question is here: Everyone thinks that doing something with his own strengths, but the people who can see them are a mess, I do not know who is who. Fortunately, everyone knows where the problem lies and starts to differentiate himself by his own strengths. As a result, “Modern Advertising” will be its “modern” publicity. The first sentence of this image advertisement should tell people that “modern advertisement” is different from the counterparts such as “Chinese advertisement”, “international advertisement” and “advertisement person”, so there is this almost ridiculous advertisement: