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2017年,江苏省广播电视总台(集团)城市频道实现了传统媒体广告经营困境中的逆势增长。截至9月份,频道广告创收较去年同期增长40%以上,新增投放品牌超过20个,这场漂亮的“突围战”如何打赢,江苏城市频道总监殷敏利先生用“爱心”和“初心”两个关键词做出了解答:一、主打公益营销,用爱心换信心电视媒体特别是民生新闻频道具有巨大的社会影响力和公信力,既能向受众提供公益信息、广泛传播价值理念,又能通过公益活动或节目吸引受众注意,获
In 2017, the city channel of Jiangsu Radio and Television Station (Group) realized the contrarian growth in the dilemma of traditional media advertising. As of September, channel ad revenue over the same period last year increased by 40%, more than 20 new brands, this beautiful “Breakthrough ” how to win, Jiangsu city channel director Yin Minli with “love ” and First, the main public service marketing, with love for confidence Television media, especially the livelihood of the news channel has a huge social influence and credibility, both to provide public information, widely disseminated Value concept, but also through the public interest activities or programs to attract the attention of the audience