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随着我国旅游业的发展,人们对旅游信息的需求日益增长。旅游报道对旅游信息的宣传起着十分重要的作用。本文选取中国日报相关典型旅游报道,基于体裁和体裁分析理论,结合语篇策略对旅游报道进行了深入的分析。体裁分析法已成为行业语篇研究的新趋势,本研究为我国旅游行业今后的语篇教学与研究提供了有益的启示。
With the development of tourism in our country, people’s demand for tourist information is increasing day by day. Travel reports on the promotion of tourism information plays a very important role. This article chooses the typical travel reports of China Daily, and based on the genre and genre analysis theory, combined with the discourse strategies to conduct an in-depth analysis of tourism reports. Genre analysis has become a new trend of discourse research in the industry. This study provides useful inspiration for the future discourse teaching and research in China’s tourism industry.