面对入世带来的新挑战,党报将如何发展?这是每一个党报工作者必须面对和思考的问题。采取鸵鸟式的态度,假装看不见问题的存在,已不现实。而一味地恐慌于挑战的严峻性,无所作为则更不足取。风险与机遇是并存的,入世是挑战也是机遇,入世所带来的新一轮改革和结构性调整,对新闻界而言,是一次历史性机遇。无论是国家的有关政策,还是业内的人心所思,都昭示着,新闻业新一轮大发展的机遇正在向我们悄悄走来。那么,如何抓住这个历史性机遇呢?对此,新华报业以自己的实践作出了回答,那就是做大做强做优报业经济。 In the face of the new challenges brought about by joining the WTO, how will the party newspaper develop? This is a question that every party newspaper worker must face and think about. It is unrealistic to adopt an ostrich-like attitude and pretend that there is no visible problem. And blindly panic in the harshness of the challenge, nothing more to take less. Risks and opportunities coexist. It is a challenge as well as an opportunity to join the WTO. The new round of reform and structural adjustment brought about by WTO accession is a historic opportunity for the press. Both the country’s relevant policies, or the industry’s heart, have made clear that the news of a new round of development opportunities are quietly coming to us. So, how to seize this historic opportunity? In this regard, Xinhua Newspaper has made its own answer to the practice, that is, bigger and stronger do excellent newspaper economy.