论文部分内容阅读
大型国际会展项目接踵而至落地杭州已成趋势,在未来10年中,杭州会展业,包括杭州会展教育业将面临整体转型升级,以打造国际会议目的地城市为重心,同时大力发展大型体育赛事、会奖旅游等大型国际化项目。该研究旨在分析杭州大型国际会展项目的举办所揭示的杭州会展教育中的问题,并提出有效解决办法。自建国以来,中国会展业经历了初期、转型期和快速发展期这三个发展阶段。在1993年至今的会展业快速发展期
Hangzhou, the convention and exhibition industry in Hangzhou, including Hangzhou convention and exhibition industry will face the overall transformation and upgrading in order to build an international conference destination city as the center of gravity, while vigorously developing large-scale sports events , Award-winning tourism and other large-scale international projects. The purpose of this study is to analyze the issues of MICE education in Hangzhou as revealed by the hosting of major international conventions and exhibitions in Hangzhou and put forward effective solutions. Since its founding, the Chinese convention and exhibition industry has experienced three stages of development: initial stage, transitional stage and rapid development stage. In 1993 the rapid development of convention and exhibition industry