2003年11月28日,国家广电总局召开北京交通广播工作现场会议。会上,广电总局副局长胡占凡发表了题为《开创广播发展的新时代》的长篇讲话。他在讲话中就北京交通广播的成功实践,总结出对整个广播行业具有借鉴意义的理念、机制和做法,同时对广播在新形势下如何进一步改革创新提出了系统看法。讲话分四个部分:一、北京交通广播的借鉴意义;二、把握现代广播媒体的特性;三、广播面临的重大发展机遇;四、开创广播发展新时代。此文为讲话一、四部分的节选。 On November 28, 2003, the State Administration of Radio, Film and Television held a live meeting of Beijing traffic radio. At the meeting, Hu Zhanfan, deputy director of the State Administration of Radio, Film and Television released a long speech entitled “Creating a New Era of Broadcasting Development.” In his speech, he talked about the successful practice of Beijing Jiaotong Radio and summarized the concepts, mechanisms and practices that are of reference to the entire broadcasting industry. He also put forward a systematic view on how broadcasting should be further reformed and innovated in the new situation. The speech is divided into four parts: First, Beijing traffic radio reference significance; Second, grasp the characteristics of modern broadcasting media; Third, broadcasting is facing major opportunities for development; Fourth, to create a new era of radio development. This article is the excerpt of one or four parts of the speech.