《影响力》作者:(美)罗伯特·西奥迪尼著出版社:中国人民大学出版社出版时间:2014年5月社会认同是一把双刃剑。作为一个愿意去影响别人的人或者机构来说,我们必须成为一个果断说“是”或者“不是”的决定者,成为一个意见领袖。一般来说,当人们对自己缺乏信心时,当形势不很明朗时,当不确定性占上风时,人们最有可能接受并参照别人的行为。那么,这个时候,我们就要成为这个参照行为的对象,我们就要做社会认同的标准。如果社会是冷漠的,我们首先不能冷漠;如果世界是无序的,我们要去做头绪的整理者。当我们个人建立起这样一个正面的社会认同标准的时候,也就形成了自己 “Influence” of the United States :() Robert Cialdini Press: China Renmin University Press Publication date: May 2014 Social Identity is a double-edged sword. As a person or institution willing to influence others, we must become a decision-maker who decides to say “yes” or “not” and becomes an opinion leader. In general, when people lack confidence in themselves and when uncertainty is prevailing, people are most likely to accept and refer to other people’s behaviors when uncertainty prevails. Well, this time, we will become the object of this reference behavior, we must do the standard of social identity. If society is indifferent, we must not be indifferent at first; if the world is disorderly, we will be the finishers of the clues. When we personally establish such a positive standard of social identity, it also formed its own