世界首富比尔·盖茨最近指出:“当价值由生产 转入流通环节时,服务变得比任何时候都重要。”为 汽车流动平台的服务环节更是如此。我们看到,在当 今激烈的市场竞争中,汽车消费观念转变必将带来消 费模式的重大变革。如今人们购买汽车再也不只是对 汽车本身评头品足,再也不是在一个又一个的汽车专 卖店挨家挨户地选购,而是通过全新的购车渠道,全 新的方式,对生产商、销售商的信用、品牌及服务进 行综合考虑。 1 砍价:从“个体”演变到“售体” “买车砍价”听起来不能让人相信,但是调查发 现,当消费者走进一些专卖店、摆出一副诚心买车的 Bill Gates, the richest man in the world, recently pointed out: “Services become more important than ever when value moves from production to circulation.” This is especially so for the service of mobile platforms. We see that in today’s fierce competition in the market, the shift in the concept of car consumption is bound to bring about major changes in consumption patterns. Nowadays people buy cars no longer just the car itself referee, no longer in a car store to buy from house to house, but through the new car channels, a new way, manufacturers, sales Business credit, brand and service to consider. 1 Bargaining: Evolving from “Individual” to “Sale” “Bargaining at a car” does not sound convincing, but the survey found that when consumers walked into some boutiques and put on a car with sincerity