当前,很多地方的邮政报刊亭都有一个通病——给与邮发报刊无关的其他行业甚至是与邮政有业务竞争关系的企业打广告。一张张大幅海报把报刊亭包裹得严严实实,很难看得出“中国邮政”的标识。邮政报刊亭带有鲜明的行业属性,而且资源有限,各地邮政对其广告功能应加以规范。笔者认为,发挥邮政报刊亭的广告功能,应重视四个方面的问题:第一,突出广告主地位。可以在销售畅销报刊的同时,为邮发报刊做广告。报刊亭外观可布放一些弘扬时 At present, there is a common problem with postal kiosks in many places - advertisements for other industries that are not related to the postal service or even those that compete with postal businesses. A big poster to the newsstand wrapped tightly, it is difficult to see “China Post ” logo. Postal kiosks with distinct industry attributes, and limited resources, around the post of its advertising function should be standardized. The author believes that to play the function of the newspaper and newsstand advertising, should pay attention to four aspects: First, highlight the status of advertisers. Can be sold in the best-selling newspapers at the same time, advertisements for the postal press. Newsstand appearance can be placed some promotion