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“超女”们的热歌劲舞,粉丝们的呐喊尖叫,PK 的眼泪,如潮的短信,把2006超级女声的热潮再度掀起。“超女现象”热遍全国之时,让媒体陷入又一次沉思。但是,越来越多的媒体人已经从超女现象中惊讶地发现:媒体的新时代已经来临。媒体的新旧时代更替的标志是什么?一言以蔽之:旧时代的媒体本位让位于新时代的受众本位。它告诉我们:媒体已经不是大众的主宰。相反,大众才是媒体的主宰,无冕之王也不是记者,大众才是真正的无冕之王。当湖南卫视真正地把主宰权和无冕之王的称号交给大众,应该说是还给大众的时候,大众则在媒体的舞台上魅力四射,艳惊八方。
“Super Girl” hot songs dance, fans scream scream, PK tears, wave of text messages, the super girl boom in 2006 set off again. “Super Girl phenomenon” hot throughout the country, let the media into another meditation. However, more and more media people have been surprised to discover from Super Girl phenomenon that a new era of media has arrived. What is the mark of the media’s replacement in the old and the new era? In a nutshell: the media-based position of the old era has given way to the audience standard in the new era. It tells us: the media is no longer the masters of the public. On the contrary, the public is the master of the media, the king of no crown is not a reporter, and the public is the real king of no crown. When Hunan Satellite TV really handed over the title of the sovereign and the uncrowned king to the public, it should be said that when it was returned to the public, the public was full of charm and astonishment on the stage of the media.