湖南与云南分别地处我国中部和西部地区,由于地理、历史等方面的原因,两省在人口结构、经济结构和城乡结构上的差异决定了两省保险市场存在不同的特征。本文通过对湖南与云南保险市场的比较,分析影响保险市场发展的相关因素,探索中、西部地区促进保险业科学发展的对策。 Hunan and Yunnan are located in central and western China respectively. Due to geographical and historical reasons, the differences in population structure, economic structure and urban-rural structure between the two provinces determine that the insurance markets in the two provinces have different characteristics. By comparing the insurance market in Hunan and Yunnan, this paper analyzes the relevant factors that influence the development of the insurance market and explores the countermeasures to promote the scientific development in the insurance industry in central and western regions.