本文论述了本人在大学任教期间的一门课程《包装设计课》出现的问题与思考,这种困难事实上是所有大学设计课程所面临的共同问题。我们也很早就意识到了这种深层问题,也尝试在许多方面突破和发展。把包装文化的概念注入产品无疑是一剂良方,但这是一个痛苦的,甚至是一个长期的过程。教师必须勇敢地迈出了这一步,把学生的作业提升一个层次这个也是教师的必须做到的。 This article discusses the problems and reflections that occur during the course of “Packaging Design”, a course I teach at university, which is in fact a common problem faced by all university design courses. We have also long ago realized this deep-rooted problem and tried to break through and develop in many ways. The concept of packaging culture into the product is undoubtedly a recipe, but this is a painful, and even a long-term process. Teachers must take this courageous step, and it is also a must for teachers to upgrade students’ work to a higher level.