论国有批发企业的营销对策夏宏胜目前，几乎所有的国有工业品批发企业（以下简称国批）都处于经营萎缩，市场占有率下降，经济效益滑坡，甚至严重亏损，企业到了难以为继的地步。这种局面是多种因素造成的，其中一个重要原因，是营销观念陈旧，营销战略不适应市场变化的要... On the Marketing Strategy of State-owned Wholesale Enterprises Xia Hongsheng At present, almost all state-owned industrial wholesale enterprises (hereinafter referred to as state-owned wholesale enterprises) are in a state of shrinking operation, declining market share, declining economic benefits and even serious losses. Enterprises have reached unsustainable proportions. This situation is caused by many factors, one of the important reasons is outdated marketing concept, marketing strategy does not adapt to market changes to ...