第一次名牌热潮是70年代末期至80年代初期,因日元飚升与海外旅行盛极一时,名牌商品灸手可热。当时的日本人疯狂追求外国名牌制品,凡是名牌“来者不拒”。 第二次热潮是泡沫经济期间,借杂志、电视等宣传与鼓动,消费者对名牌商品的知识大增,懂得指定皮包要A名牌、香水要B名牌。以后泡沫经济崩溃,昂贵的名 The first brand-name boom was in the late 1970s and early 1980s. As the yen soared and overseas travel was booming, brand-name commodity moxibustion was hot. At that time, Japanese people were madly pursuing foreign brand-name products. The second boom was during the bubble economy. By using magazines, television, and other propaganda and agitation, consumers’ knowledge of branded goods increased significantly. They knew that it was necessary to designate purses to be A-branded and perfumes to be B-branded. After the bubble economy collapsed, expensive names