1、质量改进战略。其着眼点是满足消费需求,从消费需求入手是名牌战略较易实行的突破口。实行质量改进创名牌的正确循环发展战略的关键是搞好质量发展预测,为此,建立相应的机构和投入一定的资金对于推行名牌战略的外贸企业来说是非常重要和十分必要的。 2、定牌生产战略。这种方式资产投资较少,也不需要经历很长的投资周期,就可以在较短的时间内尽可 1. Quality improvement strategy. Its focus is to meet consumer demand, starting with consumer demand is a breakthrough in the brand-name strategy easier to implement. The key to implementing the correct cycle development strategy of improving quality and creating famous brands is to do a good job in forecasting quality development. To this end, setting up appropriate institutions and investing a certain amount of funds is very important and necessary for foreign trade companies that implement brand strategy. 2, Dingpai production strategy. This type of asset investment is less and does not need to go through a long investment cycle. It can be done in a shorter time.