当经销商从厂家这里提货,站在厂家的角度,他把仓库里的货已经推出去了,好开心。但是,这个货是不是真出去了呢?实际上没有。门店就像水龙头,你中间的管道建得再好,但货到终端打不开阀门,水是流不出去的。如何让终端的“流水”更大量、更迅速?那些优秀的门店,如优衣库、苹果,他们的门店看上去是可以复制模仿的。建店、分区、摆架、上货……这都可以通过模仿来完成——这个叫终端的“硬性竞争力”。但光有表面功夫不够。消费者内心怎么想?他们在店里如 When the dealer picks up the goods from the manufacturer and stands at the manufacturer's point of view, he has already released the goods in the warehouse and is very happy. However, this cargo is not really gone out? In fact not. Stores like taps, the middle of the pipeline you build even better, but the goods can not open the valve to the terminal, the water is out of flow. How to make the terminal “water ” a lot more quickly? Those excellent stores, such as Uniqlo, Apple, their stores seem to be copied imitation. Building stores, zoning, swinging shelves, goods ... ... This can be done through imitation - this is called the terminal's “hard-core competitiveness.” But there is not enough light on the surface. How do consumers think? They are in the shop