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互联网信息平台、民间第三方新闻机构以及个人资讯工作室等新兴媒体的迅速崛起,是媒体行业在市场经济发展过程中的必然产物,也是传媒产业化运作拓展的突出表现。一方面,新兴媒体的异军突起使得传媒行业的信息传播格局不再集中化与固定化,受众人群的急剧增加与市场占有率的快速攀升都使得原本占据传媒主导地位的电视新闻广播体系开始面临更为复杂多样的严峻考验;另一方面,新兴媒体的商业化属性使得其必须充分迎合受众人群偏于消遣的价值取向,这就使得诸多娱乐化、
The rapid rise of emerging media such as Internet information platform, private third-party news agencies and personal information studios is an inevitable outcome of the development of the media industry in the process of market economy and an outstanding manifestation of the expansion of the industrialization of the media. On the one hand, the sudden emergence of emerging media makes the media industry’s pattern of information dissemination no longer centralized and fixed. The rapid increase of audiences and the rapid increase of market share have made television news broadcasting systems, which dominates the media, Complex and diverse severe test; the other hand, the commercial nature of emerging media makes it necessary to fully meet the crowd’s preference for entertainment values, which makes a lot of entertainment,