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“春天的约会”除了对“十佳”“十优”广告公司进行表彰之外,中央电视台总编室、新闻节目中心、文艺节目中心、体育节目中心的负责人分别对2006年中央电视台一套重大活动、重点节目资源,新闻节目、电视剧、世界杯赛事等资源的规划与编排情况进行了介绍和发布。央视广告经济信息中心主任郭振玺到会致辞,中国传媒大学广告学院副教授袁方博士对2005年央视收视情况做了精要盘点,并对2006年电视媒体格局和企业广告投放策略进行了精彩展望和阐述。下面按发言顺序摘录会议的部分内容发表,以飨读者。
In addition to commending “Top Ten” and “Top Ten” Advertising Companies in Spring Date, the chiefs of CCTV, news program center, literary program center and sports program center respectively allocated a set of titles to CCTV in 2006 Major events, key program resources, news programs, TV shows, World Cup events and other resources planning and layout were introduced and released. Guo Zhenxi, Director of CCTV Economic Information Center delivered a speech. Dr. Yuan Fang, associate professor of Communication University of China, made an inventory of CCTV’s ratings in 2005 and gave a brilliant forecast and elaboration on the strategy of TV media and advertisement delivery in 2006 . The following excerpts in order of presentation will be published in part of the conference to readers.