手机作为终端,最重要的特点就是伴随性,手机伴随着一个消费者1天24小时的生活。据调查数据显示,移动互联网用户中,大概有48%的人在吃饭的时候用手机上网、,33%的人看电视的时候用手机上网、44%的人在购物的时候用手机上网,同样,品牌也借助移动互联网逐渐浸透和融入到消费者的生活场景,成为移动互联网营销可以考虑结合的一个点。最近“星巴克闹钟”就是一个利 Mobile phone as a terminal, the most important feature is the accompanying sex, mobile phone with a consumer 24 hours a day life. According to the survey data, about 48% of mobile Internet users use their mobile phones to surf the Internet when eating, 33% use their mobile phones to surf the Internet while watching TV, 44% use their mobile phones to surf the Internet while shopping, and , The brand is also gradually immersed and integrated into the life scene of consumers with the help of mobile Internet and become a point that mobile Internet marketing can consider combining. Recently “Starbucks Alarm ” is a benefit