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“王老吉”本是一个在广州家喻户晓的名字,通过在2004年及2005年长时间投放中央电视台黄金时段广告,吹响了向全国进军的冲锋号。如今从海南岛到青藏高原,到处都能看到王老吉的产品,听到王老吉的声音,王老吉已经从一个广东地方晶牌,裂变式成长为一个货真价实的全国性品牌。在华南,“王老吉”是一个隶喻户晓的名字,甚至已经成为凉茶的代名词。2004年以来,罐装王老吉更成为央视广告的座上常客,销售状况一片红火。
“Wong Lo Kat” is a well-known name in Guangzhou. Through the prolonged primetime commercials of CCTV in 2004 and 2005, the charge number to the entire country was sounded. Now from Hainan Island to the Qinghai-Tibet Plateau, Wong Lo Kat can see the products everywhere, to hear the voice of Wong Lo Kat, Wong Lo Kat has been from a local crystal card in fission into a genuine national brand. In southern China, “Wong Lo Kat” is a well-known name, and even has become synonymous with herbal tea. Since 2004, canned Wanglaoji has become a frequent flyer for CCTV advertising, sales are booming.