跨文化交际中的语用失误主要是社交语用失误。文章从价值观、社会风俗习惯、宗教信仰、思维方式、时空观、审美观、伦理观、地域环境、民族性格的差异等九个方面分析了引起失误的原因。指出交际的最高原则是得体,交际时要为对方着想,从而克服社交语用失误,以实现交际成功。 Pragmatic failures in intercultural communication are mainly social and pragmatic failures. The article analyzes the causes of mistakes from nine aspects: values, social customs, religious beliefs, ways of thinking, time and space, aesthetics, ethics, regional environment, differences in national character and so on. Pointed out that the highest principle of communication is decent, communication for the sake of each other, so as to overcome the social pragmatic failure in order to achieve social success.