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近几年,移动通信和互联网成为了当代世界发展最快、市场潜力最大、前景最诱人的两大业务,人们对移动性和信息的需求急剧上升。移动互联网的快速发展所带来的巨大市场潜力是现代企业营销过程中不可忽视的一个重要部分,酒店业作为传统服务性行业,只有牢牢把握住这一趋势,才能在未来行业竞争中占据一席之地。一、酒店现有营销渠道及优劣势分析(一)酒店线下营销渠道分析1、前台直销前台直销是指酒店通过前台工作人员直接销售酒店各类产品
In recent years, mobile communications and the Internet have become the two most rapidly expanding businesses in the contemporary world with the largest market potential and the most attractive prospects. The demand for mobility and information has risen sharply. The huge market potential brought about by the rapid development of mobile Internet is an important part that can not be ignored in the marketing process of modern enterprises. As a traditional service-oriented industry, hotel industry can only occupy a place in the competition of the industry in the future by firmly seizing this trend . First, the hotel’s existing marketing channels and advantages and disadvantages of (a) Hotel offline marketing channel analysis 1, front desk Direct sales front desk refers to the hotel through the front desk staff direct sales of various hotel products