新闻报道要做到“深入人脑,打动人心”,有一个很重要的问题,就是要打破那些传统的、陈旧的、僵化的思维模式,诸如“非好即坏”之类。长期以来,由于思想方法片面性和绝对化的影响,人们往往习惯于把报道分为两类,一类是正面的报道,一类是反面的报道。正面报道便是单纯地表扬、赞颂,反面报道便是一味地揭露批评。比如我们过去的经济报道,一向是报喜不报忧,讲成绩都是“巨大”,谈形势皆为“大好”。尤其是在典型宣传上,有的在这种“非好即坏”的观念支配下,采用“吹、拔、捧”的方法,把典型的事迹,“小的说成大的,单项的说成全面的,一时的说成经常 Press coverage To achieve “reaching people’s hearts and touching the hearts of the people”, one of the most important issues is to break the traditional, old and rigid thinking modes such as “not good or bad”. For a long time, due to the one-sidedness and absolute influence of the method of thinking, people are often accustomed to classifying the report into two categories, one is the positive report and the other is the negative report. Positive reports simply praise, praise, negative reports is blindly expose the criticism. For example, our past economic reports have always been good news and good news. Achievements are “huge” and the situation is “excellent.” Especially in the case of the typical publicity, some adopt the method of “blowing, pulling, holding” under the control of this concept of “non-good or bad,” and put typical deeds, "small, big, Into a comprehensive, temporary said as often