近日,雀巢被曝在中国区的即饮茶产品业务全面停止。雀巢相关负责人透露,雀巢与可口可乐合资的即饮茶合资公司——全球饮料伙伴公司(BPW)定焦在欧洲和加拿大地理范围。这一回答显然意味深长。事实上,在国内,茶饮市场一直被本土品牌所占据,即便外资巨头想要瓜分也面临困境,这背后一方面是对本土市场的不熟悉,二来是本土饮料巨头康师傅和统一已经完成布局,要逆袭并非易事。 Recently, Nestle was exposed in China’s instant tea products business stopped. Nestle relevant responsible person revealed that Nestle and Coca-Cola instant tea joint venture company - Global Beverage Partners (BPW) focus in Europe and Canada geographical scope. This answer is obviously meaningful. In fact, in the domestic market, the tea market has been occupied by local brands, even if the foreign giants want to carve out and face difficulties, which behind is not familiar with the local market, and second, the local beverage giant Master Kong and reunification have been completed layout To counter-attack is not easy.