事实表明,建立稳定互赢的厂商关系,将必然以理念的相互认同与目标的一致性为基础。近日,与一位代理商老总聊天,他提到一个问题,厂家与代理商每年一签的代理协议中,存在很多“不平等条约”。其实,厂商间的博弈从未停止过,尤其是2013年,面对严峻的市场形势和激烈的竞争环境,代理商们也希望借此机会能够得到厂家更多的支持。因此,这个“讨价还价”的过程 The facts show that establishing a stable and win-win relationship between manufacturers will inevitably be based on the mutual agreement of concepts and the consistency of objectives. Recently, chatting with an agent manager, he mentioned a problem, there are many “unequal treaties ” in the agency agreement signed by the manufacturers and agents each year. In fact, the game between manufacturers has never stopped, especially in 2013, in the face of harsh market conditions and fierce competition environment, agents also hope to take this opportunity to get manufacturers more support. Therefore, this “bargain ” process