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2014年5月,Lancaster针对亚洲女性的肌肤特质,应用自身紫外线防护技术和DNA技术领域的经验,推出了防晒新品——悦阳舒爽无油防晒系列。作为欧洲知名的防晒品牌,如何打开亚洲市场,提高自身知名度至关重要。消费者线上生活时代,如何将产品的特点贴合用户需求,以最佳的效果展示并有效带动消费者和品牌互动,是此次传播面临的挑战。独特的API气象功能,带来个性化的广告体验为了应对该挑战,我们发起此次的线上活动。我们采用了API气象功能,将天气与产品有效结合,向目标消费者展示
In May 2014, Lancaster launched a new sunscreen-inspired, oil-free, sunscreen-free sunscreen series targeting Asian women’s skin qualities using their own UV protection and DNA technology experience. As Europe’s well-known brand of sunscreen, how to open up the Asian market and improve their visibility is essential. In the online life of consumers, how to combine the characteristics of products with the needs of users to present the best results and effectively promote the interaction between consumers and brands is the challenge of this communication. Unique API Meteorological Capabilities for a Personalized Advertising Experience In response to this challenge, we launched this online event. We use the API Weather feature to combine weather with products to showcase to targeted consumers