近年来，市郊甜瓜生产已日俱规模，以“伊丽莎白”为主的甜瓜，由于其形、色、香、味俱佳而备受消费者青睐。但甜瓜的生产与市场要求还有差距，甜瓜销售与生产规模不断扩大的矛盾已见端倪。因此甜瓜的生产和销售要起点高，要打中华牌，以进一步促进生产的发展，建立上海的名优 In recent years, melon production in the suburbs has grown in size. Melon, which is mainly based on Elizabeth, is favored by consumers because of its shape, color, aroma, and taste. However, there is still a gap between the production of melons and the requirements of the market. The contradiction between the sale of melons and the expansion of the production scale has already emerged. Therefore, the production and sale of melon must have a high starting point. We must use the Chinese brand in order to further promote the development of production and establish famous brands in Shanghai.