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今年夏秋旅游旺季,我的一位亲戚在北京西郊的八大处公园内租了一个摊位,专卖徽章等旅游工艺品,虽游客众多,但鲜有顾客问津。危急时刻,这位亲戚恳请我帮忙策划一下。1.避开同行竞争重新定位优势产品通过市场调查,我发现,来八大处公园的游客主要有三类人,分别是:节假日、周末休闲郊游的市民,外地游客;朝山拜佛的香客(八大处公园内有佛祖真身舍利塔,还是中国佛教协会所在地)。游客来园高峰期在周末、节假日。游客中,北京市民占到60%以上,具备购买能力和购买习惯的竟然占到70%。根据调查结果,放弃掉了原来经营的周围竞争对手较多、产品同质化的旅游工艺品,将原货折价转让。重新定位,重新选择产品,我周末的时间也大多在帮忙、监测,成了合营。
This summer and autumn tourist season, one of my relatives rented a booth, monopoly badges and other tourist arts and crafts in the Badachu Park in the western suburbs of Beijing. Although there are many tourists, few of my friends are interested. Critical moment, the relatives urge me to help plan something. 1. Avoid Peer Competition Repositioning Advantage Products Through market research, I found that there are mainly three types of tourists coming to the Badachu Park: citizens on holidays and weekends and outbound tourists; Pilgrims visiting Pisha Hill (Badachu Park There are Buddhist stupa, or Buddhist Association of China location). Tourists come to the park during rush hour on weekends and holidays. Visitors, Beijing residents accounted for more than 60%, with purchasing power and buying habits actually account for 70%. According to the survey results, give up the original operation of the surrounding competitors more, product homogeneity of tourism crafts, the original price discount transfer. Re-positioning, re-select the product, most of my weekend time is helping, monitoring, has become a joint venture.