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Cut flower production in Yunnan accounts for 80%nationwide.In order to expand the Yunnan Flower sales channels,the promotion of the development of e-commerce is necessary.In 2012 China’s online shopping users reached 247 million people,but e-commerce of fresh flowers lagged behind due to the constraints of preservation facilities and logistics cost.The analysis of the factors restricting the development of floral e-commerce and the proposition of solutions to this problem can promote faster development of Yunnan floral e-commerce.
Cut flower production in Yunnan accounts for 80% nationwide. In order to expand the Yunnan Flower sales channels, the promotion of the development of e-commerce isnecess. In 2012 China’s online shopping users reached 247 million people, but e-commerce of fresh flowers lagged behind due to the constraints of preservation facilities and logistics cost. the analysis of the factors restricting the development of floral e-commerce and the proposition of solutions to this problem can promote faster development of Yunnan floral e-commerce.