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近年来,电子银行作为一种客户服务方式迅速成为国际银行界关注的焦点。而随着中国电子银行业务的持续增长,电子银行已成为金融服务的重要渠道之一。同时,人们对于银行服务的便捷性需求与日俱增,手机银行也相应地迅猛发展,并与其他电子银行手段一起成为银行服务体系中重要的参与主体。为此,《金融博览·财富》杂志联合数字100市场研究公司发布了手机银行用户研究报告(2013年第二季度),本次调研主要针对持有相关电子账户及手机银行的消费者,借助数字100的自有在线消费者样本库对手机银行市场的现状和业务发展趋势进行分析和用户洞
In recent years, electronic banking as a customer service quickly became the focus of international banking community. With the continuous growth of China’s e-banking business, e-banking has become one of the important channels for financial services. At the same time, people are experiencing increasing demand for convenient banking services. Mobile banking has also developed rapidly and has become an important participant in the banking service system along with other electronic banking means. To this end, Financial Expo Wealth Magazine United Digital 100 Market Research Corporation released a mobile banking user research report (Q2 2013). This survey is mainly aimed at consumers who hold related electronic accounts and mobile banking, 100’s own online consumer sample library on the status of mobile banking market and business trends analysis and user holes