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随着经济全球化的发展,加强国际交流逐渐成为市场发展的重要方面,很多高校更加注重跨文化交际的重要性,特别是对于高职院校教育而言,培养高职院校学生的跨文化交际能力具有重要的现实意义;为了培养学生的交际交往能力,加强对外贸易发展机会,提高学生的跨文化能力对于个人成长而言至关重要,要实现学生跨文化交际能力的培养,需要构建外国语言和母语文化的有机结合,并且通过情景、对话等形式加以表现,从而形成“认知和创新”的高职教育模式,促进高职课程教学的改革。
With the development of economic globalization, strengthening international exchanges has gradually become an important aspect of market development. Many colleges and universities pay more attention to the importance of cross-cultural communication, especially for higher vocational colleges, to cultivate cross-cultural students in higher vocational colleges. The communicative competence has important practical significance; in order to cultivate the students’ communication skills, strengthen the opportunities for foreign trade development, and improve students’ intercultural competence is crucial for personal growth. To achieve the students’ intercultural communicative competence, foreign students need to be established. The organic combination of language and native language culture is expressed through scenarios, dialogues, etc., thereby forming a “cognitive and innovative” model of higher vocational education and promoting the reform of higher vocational curriculum teaching.