在当前国际竞争日趋激烈的形势下,各国都在努力采取措施促进出口,而名牌战略则是我国企业参与国际市场竞争的商战利器,发展对外贸易的关键。本文分析了我国实施名牌战略存在的问题,提出了我国企业在外贸易中实施名牌战略应采取的措施。 Under the current situation of increasingly fierce international competition, all countries are making efforts to take measures to promote exports. Brand-name strategy, on the other hand, is a key weapon for our enterprises to participate in the international market competition and to develop foreign trade. This article analyzes the problems existing in the implementation of the brand name strategy in our country and puts forward the measures that should be taken to implement the brand name strategy in the foreign trade of our country.