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Showroom,即陈列室,展示厅的意思。这个概念在中国还不是很流行,但是在时尚产业成熟的欧美国家,Showroom在产业链中起着非常重要的作用,因为秀场上的服装展示的是品牌的一种精神,设计师的一种理念及营造的氛围,便于宣传品牌形象,而Showroom里展示的服装才能真正看清真相,所以我们经常发现,秀场上的衣服在品牌店里不一定能看到,Showroom才是店里货品的最真实来源。
Showroom, that is, showrooms, showrooms. This concept is not very popular in China, but Showroom plays a very important role in the industrial chain in the European and American countries where the fashion industry is mature because the clothing displayed on the show floor is a kind of brand spirit and a kind of designer Concept and create an atmosphere to facilitate the promotion of brand image, and Showroom show clothing can really see the truth, so we often find that the show floor clothing in the brand store may not be able to see Showroom is the store’s goods The most authentic source.