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在视觉设计中,色彩选择的基本动机之一是为了吸引注意力。高能见度的原色可获得最佳的注意力,而在一定时期内,其深浅变化则应根据流行趋势等一些色彩属性形成色彩系列以增加特殊的感情吸引力,当确定了色彩基本规格之后,将这些色相组成统一的设计作品,就要遵循色彩组合形式法则。功能色彩、市场色彩以及构成色彩这三个方面均不可偏颇。
In visual design, one of the basic motivations for color selection is to attract attention. High visibility of the primary colors get the best attention, and in a certain period of time, the change of its depth should be based on trends and other color attributes to form a color series to increase the special emotional attraction, when the basic specifications of the color after the These hues constitute a unified design work, it is necessary to follow the color combination form of law. Functional colors, market colors and constitute the three colors are not biased.