有效的信息设计是为了确保信息的影响力及预期方向,因此,在信息设计及选择上,通常必须考虑:信息内容、信息结构、信息形式、信息来源。信息内容信息传达者必须弄清为得到期望的反应,需要向目标受众说些什么。这一过程的叫法很多,如诉求、主题、构想或独特的销售建议(USP)等,它用来系统地阐述某种利益或动力,或者表明某种产品能引起目标受众产生兴趣的理由,可分成下面 Effective information design is to ensure the influence and expected direction of information. Therefore, information design and selection must usually be considered: information content, information structure, information form, and information source. Information content communicators must figure out what to say to the target audience in order to get the desired response. There are many ways to name this process, such as appeals, themes, ideas, or unique sales proposals (USP), which are used to systematically state a certain interest or motivation, or to justify why a product can cause interest in a target audience. Can be divided into the following