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改革开放的深入,文化消费的多元发展,促使各地各级党报纷纷推出“周末版”、“双休刊”等文化副刊,以适应人民群众日益增长的文化需求。那么,在竞争激烈的新形势下,怎样经营地级党报的文化副刊,才能使它赢得自己的读者,在对手如林的报界占有一席之地呢?通过几年来的实践,我认为地级党报的文化副刊应在“地”字上做足文章。
The deepening of reform and opening up and the diversified development of cultural consumption have prompted the Party newspapers at all levels to launch cultural supplements such as the “weekend edition” and “double weekends” in succession so as to meet the growing cultural needs of the people. Then, in the highly competitive new situation, how can we run a cultural supplement of a prefectural party newspaper so that it can win its own readership and occupy a place in the rival newspaper? After several years of practice, I think the report of the prefectural party newspaper Cultural supplement should be in the “to” word on the article.