在新旧交替的阶段很有必要给自己一个思考的空间,所以我们看到舆论界关于盘点的话题广泛而热烈。而关于营销的盘点无疑需要在这广泛的话题背景下更深入一步并具指导性,因为我们更需要“与时俱进”的行动。思考首先源于回顾。对中国企业来说,2002年必须给予特别关注。这一年发生的事情,一部分昭示了中国企业的未来,一部分明确了中国企业的创新方向,而另一部分则对中国企业给出了警示。比如:一、消费阶层的分化,为本土企业打破国际知名品牌对高端市场的垄断、有效地进入利润空间更大的细分 It is necessary to give ourselves a space of thought during the period of alternation between old and new, so we can see that the topic of inventory in the media is extensive and enthusiastic. There is no doubt that the inventory of marketing needs to go one step further and be instructive in this broad context, as we need the move to keep pace with the times. Thinking first comes from the review. For Chinese enterprises, special attention must be paid in 2002. Something happened this year, part of which shows the future of Chinese enterprises, part of the direction of the Chinese enterprises to clarify the innovation, while the other part of the Chinese enterprises gave a warning. For example: First, the differentiation of the consumer class, for local businesses to break the monopoly of international brands on the high-end market, effectively into the larger profit margins