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微博是时下最火的沟通工具,在戛纳创意节期间,互动通利用微博时时地向我们传递着现场的动向,同时也让我们了解了他们背后的故事。当邓广和其他广告人坐车从居住地赶往戛纳这个小镇的途中,却遇到了当地司机大罢工,这是没有报道和预料的事情,短短一个小时的路程却屡遭周折。这种事情在中国很难想象,在一个国际盛事举办期间,竟然还能发生大罢工的事情。外国人对于民主的理解给中国的广告人上了非常生动的一课。
Weibo is the hottest communication tool of the moment. During the Cannes Creative Festival, Weibo used the Weibo to convey the scene from time to time and let us know the story behind them. When Deng Guanghe and other advertisers drove from their place of residence on their way to the small town of Cannes, they encountered a strike by a local driver. This was an unreported and unexpected matter. The journey lasted an hour in just one hour. It is hard to imagine such a thing in China. It is still quite possible that the strike will take place during an international event. Foreigners’ understanding of democracy has given Chinese advertisers a very vivid lesson.