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中国传统的美术色彩以传统的文化底蕴为基础,在现实设计中被广泛应用于包装设计中。现代的包装设计以西式的设计理念为主,在设计过程中逐渐被多样的色彩所充斥,而忽视传统美术色彩对于现实包装设计的合理应用。中国的传统色彩以黑白灰为主,在体现黑白色彩中,逐渐把中国传统的文化特征融入到现实设计中,本文在研究中国传统美术的基础上,把中西文化的融合于应用作为深层次设计理念。对于包装设计来说,合理地利用传统的色彩可以使得整体的设计风格,在当代多元化设计中脱颖而出,形成具有中国特色的包装设计。
The traditional Chinese art color is based on traditional culture and is widely used in package design in realistic design. Modern packaging design to Western-based design concept, in the design process is gradually being flooded with a variety of colors, while ignoring the traditional art of color for the practical application of the packaging design. China’s traditional color is dominated by black and white gray. In the manifestation of black and white color, China gradually incorporates the traditional cultural features into the realistic design. Based on the study of Chinese traditional art, this paper integrates Chinese and Western culture into deep design idea. For packaging design, the rational use of traditional colors can make the overall design style, stand out in the contemporary diversity of design, the formation of packaging design with Chinese characteristics.