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消防报刊目前存在着总体质量不高,采编人员不足,发行量少,影响力小,面临新媒体的冲击缺乏应对能力等困境,也拥有专业性强,行业资源丰富,需求空间大等等无可替代的优势。在新媒体时代,应该迎接挑战,以专业的内容、深度的挖掘、充足的信息满足读者对消防安全知识的需求,开拓更加广阔的发展空间,同时应该尝试利用新型传播手段,谋求数字化生存,争取更加广大的读者,取得更好的传播效果。
Fire newspapers and periodicals currently exist the overall quality is not high, lack of editorial staff, circulation is small, the influence is small, facing the impact of new media, lack of ability to deal with the plight of such difficulties, but also has a professional, industry, resource-rich, Alternative advantages. In the era of new media, we should meet the challenge. With professional content, deep excavation and sufficient information to meet readers’ demand for fire safety knowledge, we should open up a broader space for development. At the same time, we should try to use digital communication to seek for survival in the digital environment. More readers, to achieve a better communication effect.