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以时尚设计出众的韩国第一户外运动品牌KOLON SPORT在2014年迎来了品牌40周岁生日,周年庆典暨2014春夏时装静态展亦在798艺术区玫瑰之名艺术空间展出。这场春夏时装展被品牌赋予了“超越”的主题,也代表着品牌的核心理念,意在“超越运动及户外服装的概念,超越品牌自身的历史”。此次展览的现场空间设计来自韩国新锐建筑设计师Benny Kim。由手脚架搭建起的整个展览空间犹如一座临时的城市,被划分为不同的展示空间,分别呼应本季设计的三大主题:“超越山峰”、“热带丛林”、“深邃海底”。其中与展览同名的空间装置《超越》来自韩国艺术家宋永旭,一道道悬置在半空中的门成为全场的视觉焦点。解释,《超越》象征着人生中不断开启的一扇扇门,是一种不断地进化与改变的运动状态。而其材质是
KOLON SPORT, Korea’s No. 1 outdoor sportswear brand, is renowned for its fashion design. It celebrated the 40th birthday of the brand in 2014. The anniversary celebration and the spring / summer 2014 fashion show are also on display in the art space of the Rose in the 798 Art District. This spring and summer fashion show is given by the brand “beyond ” theme, also represents the core concept of the brand, intended to “go beyond the concept of sports and outdoor clothing, beyond the history of the brand ”. The exhibition space design from Benny Kim, a cutting-edge architect in Korea. The entire exhibition space set up by hands and feet stands as a temporary city and is divided into different exhibition spaces, respectively, echoing the three major themes of this season’s design: “beyond the peak”, “tropical jungle”, “deep seabed”. Among them, the space device “Beyond”, the same name as the exhibition, came from the Korean artist Song Yongxu, hanging in midair as the visual focus of the audience. Explain that “transcendence” symbolizes a constantly opening door in life, a state of continuous evolution and change. And its material is