读图时代,报纸上的图片已成为读者阅读的首度注意点,成为提高报纸竞争力的重要因素。在去年召开的第七届全国报纸总编辑新闻摄影理论研讨会上,产生了报社总编辑应该从“文字总编辑”转化为“图文总编辑”的概念,得到与会者的积极认同。笔者结合《嘉兴日报》实际情况,谈谈对“图文总编辑”角色的理解和实践。转变角色观念办好“读图时代”的城市党报,转变角色观念极为关键。第一,报纸总编辑要自觉地从“文字总编辑”的角色转化为“图文总编辑”;第二,光有总编辑的转变不够,还需要通过总编辑的影响力,去引导全体采编人员都转变观念,这是角色观念转变的思想基础。首先,角色观念的转变是理念上的 In the era of reading pictures, the pictures on the newspaper have become the first reading points for readers to read, and have become an important factor in enhancing the competitiveness of newspapers. At the seminar on press photography theory of the 7th National Newspaper Chief Editor held last year, the editor-in-chief of the newspaper should get the concept that the newspaper chief editor should convert from “chief editor of text” to “chief editor of graphic editor” Agree The author combined with the actual situation of “Jiaxing Daily”, to talk about the “graphic editor” role of understanding and practice. Change the role of the concept to do a good job, “read the map era” of the city party newspaper, change the concept of the role of the key. First, the editor-in-chief of the newspaper should consciously convert from the role of chief editor of the text to the editor-in-chief of the graphic editor. Secondly, the change of the editor-in-chief is not enough. To guide all the editors are changing ideas, which is the ideological foundation of the concept of role change. First, the shift in the notion of role is conceptual