最近,法新社、BBC都对非洲报道的相关产品进行了结构调整。这背后的直接原因,是非洲地区的传播技术手段、传媒市场结构、受众接受习惯的快速变化。更为深层的原因是近年来包括中国媒体在内的新的竞争者;西方老牌媒体感受到日益强大的压力,巩固传统优势、维护势力范围的愿望空前强烈。 Recently, both AFP and the BBC carried out structural adjustments on the related products covered in Africa. The direct reason behind this is the rapid changes in the means of communication in Africa, the structure of the media market and the acceptance of the audience. The deeper reason is the new competitors in recent years, including the Chinese media. The Western established media feel increasingly strong pressure to consolidate the traditional superiority and unprecedented desire to maintain the sphere of influence.