何为逆向思维,比如我们要生产一支笔,不是先从笔来考虑,而是先从用户的角度来考虑,倒过来推找个笔,这就叫逆向思维。逆向思维方法可以在任何项目中运用。举一个最新的例子,四川有个最大的彩电企业,当时,他们想推出一个广告活动,想推出一个突出他们大王的特点广告,但是在广告法中又有规定严格限制这方面的东西。我就给他们想出一句广告语“长虹彩电将遥控一切彩电、视听设备”。他们说这不行,不符合规定,我就说,听起来有点大,但如果我把它落到实处,就不会觉得大了。怎么落,我就问他注意到没有家庭里有一 What is the reverse thinking, for example, we want to produce a pen, not from the pen to consider, but from the user’s point of view to consider, in turn, to find a pen, which is called reverse thinking. Reverse thinking method can be used in any project. To give a recent example, Sichuan has one of the largest TV companies in China. At that time, they wanted to launch an advertising campaign that wanted to launch an advertisement that would highlight their elite, but there are rules in the advertising law that strictly limit this. I’ll give them come up with a slogan “Changhong TV will be remote control all TV, audio-visual equipment ”. They say it does not work, does not meet the rules, and I say it sounds a bit big, but if I put it down, it would not feel big. How to fall, I asked him noticed that there is no one in the family