中西方文化差异是影响学生领会、掌握和运用外语的重要因素。不同的民族有着不同的社会文化背景,学习一种外语必须了解这种语言所承载的文化。但目前大学英语教学侧重了语言教学,而忽略了文化导入。本文从大学英语教学文化导入现状分析入手,论述了英语教学中文化导入的必要性,提出了文化导入的方法和途径。 Cultural differences between China and the West affect students to understand, grasp and use of foreign languages ​​an important factor. Different ethnic groups have different social and cultural backgrounds. To learn a foreign language, one must understand the culture of the language. However, at present, college English teaching focuses on language teaching while neglecting the introduction of culture. This article starts with the analysis of the status quo of the introduction of college English teaching culture, discusses the necessity of cultural introduction in English teaching and puts forward the ways and means of cultural introduction.