美国大学出版社是非营利性的学术出版组织,其生存和发展很大程度上要依靠大学本身的财政支持,以及其他形式的资助。同时,其出版物较强的学术性和专业性又导致销售市场相对狭小,对图书馆订购的依赖性很大。此外,从上世纪70年代开始,许多大学出版社开始采取多元化的出版策略,围绕 American University Press is a non-profit academic publishing organization whose survival and development depend largely on the University’s own financial support and other forms of funding. At the same time, the strong academic and professional nature of its publications has led to relatively small sales markets and a high degree of reliance on library subscriptions. In addition, since the 1970s, many university publishing houses began to adopt a diversified publishing strategy.