办企业都希望创名牌。名牌之于企业,实质上就是一笔笔无形资产,企业有了名牌产品,往往就会取得良好的效益。 然而,万事万物都不是绝对的,拥有名牌产品的企业并非一劳永逸,也不一定永远“蒸蒸日上”。有的企业守着名牌产品,还一个劲儿亏损哩!集宁熊猫集团就是一个典型的例证。拥有名牌产品——熊猫牌皮衣的熊猫集团,曾是内蒙古自治区集宁市效益最好的国有企业,但从1995年起效益不断下滑,1996年1—9月份,企业净亏损达 Do business enterprises want a brand name. Brand name in the business, in essence, is a pen of intangible assets, enterprises with brand-name products, often will achieve good results. However, everything is not absolute. Enterprises with brand-name products are not forever, and they are not always going to be “booming.” Some companies guarding the brand-name products, but also a loss of miles! Jining Panda Group is a typical example. The Panda Group, which owns the brand-name products of the Panda brand leather garments, was once the best-performing state-owned enterprise in Jining, Inner Mongolia Autonomous Region. However, its efficiency has been declining since 1995. From January to September 1996, the net loss of the company