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信息时代的到来,迫使信息成为了时代的主体,而如何传播信息和处理信息则成为了当今时代各个行业的主要研究问题,广告传媒更是如此。至今为止,我们走入21世纪信息时代已经有十几个年头了,广告传媒已经在社会各行业中普遍运用,然而今后的广告业到底会如何发展?将来的广告信息会如何更好的传播?我们对此可能无法做出回答,但是有一点可以肯定,我们对广告人才的教育探索和研究的步伐会稳定和谐的走下去。传媒教育是知识密集,技术密集和人才密集的高技术学术领域,同时也是市场经济发展的必经之路。广告传媒教育下的人才直接影响着市场经济的发展。
The arrival of the information age, forcing the information has become the main body of the times, and how to disseminate information and process information has become the main research issues in all industries in the modern era, especially in advertising media. So far, we have entered the 21st century information age has been more than a dozen years, the advertising media has been widely used in all sectors of society, but in the end the advertising industry will be how to develop? How the future of advertising information will be better spread? We may not be able to answer this question, but one thing is sure, our educational talent for advertising and research pace will be stable and harmonious go. Media education is a knowledge-intensive, technology-intensive and talent-intensive high-tech academic field, but also the only way for the development of market economy. Advertising media education directly affects the talent under the development of market economy.