在生产领域“打假”的同时应当把注意力更多地放在流通领域如何在假冒名牌盛行的情况下,为真名牌的发展创造出较好的环境,是一个十分重要的问题。从当前情况来看,在生产领域“打假”的同时,更应当把注意力放在流通领域上。名牌发展的环境并不轻松中国名牌发展,目前除了政府管理体制、企业体制、企业组织结构、技术开发能力等方面的问题外,还受到两个方面的严重困扰。外国名牌的冲击。近年外资进入一些行业,或者直接设厂生产国 In the field of production, “counterfeiting” should be given more attention to the circulation field. How to create a better environment for the development of real brand names under the prevalence of counterfeit brand names is a very important issue. Judging from the current situation, in the production field, “counterfeiting,” it should also focus on the circulation field. The environment for brand development is not easy for the development of China’s famous brand. At present, apart from the issues of the government management system, the enterprise system, the organizational structure of the company, and the ability of technological development, it is also seriously troubled by two aspects. The impact of foreign brand names. In recent years, foreign capital has entered some industries, or directly set up factories to produce countries